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Pedro X Lasalle

A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.

Out of the 12 groups that took up the challenge, group mates Joseph Poh, Zuaipy Fariqa Santiago (Zuzu), and Wang Lei (Nagi) managed to clinch the winning concept. PEDRO dropped in on their shoot day and stole them for a moment, speaking with them on their experience of making their concept come alive.

Talent Merwin & Julie @aetherule @enouemt @miscmanagement

Creative Director/Producer Joseph Poh @that_phesoj
Art Director Farid @dirafnalsor
Photographer Gabe @g.abetan
Production PrettyMuchFILMS @prettymuchfilms
Stylist Zuaipy @zuzufsantiago
Stylist Assist Wang Lei @nagi_yahagi
Coordinator Aaron @_calmshot
Art Dept Junan @xiexiejunan
Makeup Artist Zayne @aurazaynemakeup
Photography Gaffer Asyraf @Chapsse
Lighting Assistant Danial @Dwazter

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